Service Design Champions

This course provides a practical introduction to public sector service design.

Live online

2 Consecutive Days
Led by: Tash Wilcocks

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Contact us to enquire about this course


This online course will introduce you to the fundamentals of Service Design. You will cover how design applies to public services, and will be given the opportunity to try out the methods as you work through a practical challenge as part of a small team.

What will you learn?

What is Service Design?

  • What is the Scottish approach to Service Design?
  • Understanding people and their needs through research
  • Problem Definition
  • Stakeholder Mapping
  • Inclusive Design
  • Journey Mapping
  • Synthesis & Analysis
  • How Might We
  • Generating Ideas
  • Service Prototyping
  • Service Propositions

You will Learn:

  • Understand what services are
  • Designing with people (Co-Design)
  • How to consider bias & inclusion
  • How to map stakeholders
  • How to map a service
  • How to understand what people need
  • How to create How Might We’s and their use
  • How to approach generating ideas
  • When to use prototyping when designing services
  • How to create a Service Proposition


This course has been designed for those working in the public sector who want to learn about how to design services with, not for, people.

It will also benefit those interested in learning about new ways of:

  • Thinking about solving problems
  • Designing services
  • Organisation design

Joining Instructions

Course Layout

  • The course will run online over 2 days on Zoom
  • Each morning begins with a check in and house codes of conduct
  • There will be regular breaks
  • Lunch – 12:30 to 13:15
  • Each day will run from 9:30 to 17:00
  • You will be invited as a guest to join Miro (Online whiteboard tool)
  • We suggest avoid joining on a phone as it is hard to access Miro at the same time
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