Product Manager Practitioners

Product managers specialise in facilitating and coordinating the evolution of a product’s lifecycle, while identifying areas where challenges exist for the business via its customers and users.

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2 Days
Led by: Al Morris

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The product management practitioner course will enable you to do the following with confidence in an agile environment:

  • Understand the overall development, marketing, and user adoption of a product.

  • Possess an awareness of the several development stages across teams.

  • Leading the coordination of the planning, designing, developing, testing, launching, maintenance, marketing, and customer success.

Who is it for?

This course is for anyone working in the public or third sectors in Scotland and working in a product management, delivery management or business analyst role.

What are the benefits?

By attending the course, you will learn to apply a practical understanding of: 

  • Agile values, especially in understanding that Agile is about trying ideas, learning, iterating and learning fact in order to innovate.
  • Agile principles, especially in the context of implementing consistent product release processes within a product team.
  • Why Agile, and Complexity:  It is about the need to understand that development teams are required to adopt a mindset in which they are there to serve customers in ways that meet the needs of the business.
  • Sprint ceremonies, events, artefacts and roles:  Product managers need to use their skills to generate solutions with the use of prototypes, experiments, iteration, user stories and acceptance criteria.
  • The importance of the Product Vision:  Product managers must be proficient at articulating a product vision, which is designed to describe how a product will be viewed in a given market by users and stakeholders.
  • Story Mapping and User Stories:  Identifying user stories that are designed to meet the goals that brought about the need for the product to be developed.
  • Backlog management:  Product managers should be the gatekeepers of the backlog, especially when it comes to managing product requests from user and stakeholders, and prioritising work for the team.

DDaT skills

Skill level: Practitioner

The course develops knowledge associated with the following skills: 

  • Agile working
  • Problem ownership
  • Product ownership
  • User focus
  • Life-cycle perspective
  • Operational management
  • DDaT perspective
  • Experience of working within constraints
  • Financial ownership
  • Strategic ownership

Delivery format

The course is delivered as follows:

  • We are piloting the delivery of this course via our new training platform “Neve” – once you have registered you will receive an enrolment link to access the platform a week prior to the course commencement along with further instructions
  • Regular breaks during training

We encourage you to turn on your camera, however this is not a mandatory requirement. If you have any learning requirements, please contact us before the course begins.

Fees and funding

This course is funded by the Scottish Digital Academy. Please read our terms and conditions and note that a fee may be payable for late cancellation or non-attendance.  

Additional information

Once you have registered, you will receive a confirmation email from us. There may be additional information contained within the email. The course joining instructions will be issued one week before the course start date to your registered email address.

This course is facilitated on our behalf by one of our official delivery partners. You may receive additional information from them prior to or after the course start date.

Explore our learning pathways

The development of digital skills can often be a confusing landscape. Our pathways are not intended to be prescriptive, but rather to illustrate breadth and depth of learning and indicate skills progression across DDaT job roles.

Explore our pathways if you’re looking for inspiration on what to learn next.

What is DDaT?

DDaT means the Digital, Data and Technology profession.


What is the DDaT Profession Capability Framework?

It described the digital, data and technology (DDaT) roles in government and the skills needed to do them. Find out more here: Digital, Data and Technology Profession Capability Framework – GOV.UK (

Where can I learn more about DDaT careers and vacancies?

Scotland’s future will be forged in a digital world. A world in which digital skills and technologies will transform our lives. You can learn more about DDaT careers and vacancies within the Scottish Government by visiting Digital, Data and Technology Jobs – Digital Jobs.

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