Driving Value from Data

The Data Lab's online "Driving Value From Data" course takes you through the opportunities presented by data. It will help you champion data as a strategic asset and realise your organisational potential to use data for improved decision making.
Self Directed Learning

Professional Learning

Complete online at your own pace (Self-paced)



Driving Value from Data takes you through the growth opportunities presented by data.  It will help you champion data as a business opportunity to realise your full potential.  You’ll gain confidence to add value through use of data, and will be equipped with a complete data readiness assessment to integrate your learning.

Understand how to transform your business into one that uses data effectively, with speed and certainty by understanding the value of data, how to create a culture of ethical data use, and where to start (without spending too much money)

Who is it for?

This course is for you if you are involved in making your organisation more data savvy, regardless of your seniority.  You may be setting up data capabilities for the first time or taking steps to the next level of data maturity.

  • Leaders and team members who are accountable for driving value within their organisation.
  • Business owners who need to understand the value of data, and how to monetise it.

The course is not industry specific and applies to learners across all sectors from anywhere in the world.

Fees and funding

The programme is fully funded.

Additional information

To complete the course, around 20 hours of learning will be required.  This course is online and self-directed and you can complete it in your own time.

Enrolment will be open from 8 July to 12 August for summer cohort (5 August – 30 September).

Once you register (see top of page), you will receive an email with joining instructions)


What will you learn?

  • Improved data literacy, and how to maximise the value of data in your organisation
  • An understanding of your organisation’s data readiness, and how to communicate this to stakeholders
  • Create a roadmap for your transformational data strategy, with actionable steps, tips and tricks from expert practitioners
  • Understand your organisation’s data readiness to understand data projects, and where investment is needed

Delivery format

Our courses are not technical and can be done at your own pace.  They are guaranteed to have an impact on the way that your business uses data.  These courses have been created specifically for those working in businesses and organisations – which differ from the traditional personal upskilling journey of other courses in this realm.  

Completion requirements

In order to earn your badge, there is an expectation to complete all the modules and reflect on the course workbook.

Module 1:  Driving Value from Data

  • Explore Industry trends and their relevance to data
  • Learn the value of personal data
  • Discover similar organisations that have driven value and competitive advantage through data
  • Identify where your organisation can maximise the value from data

Module 2:  Case Studies and Data Analytics Maturity

  • Learn what resonates with various stakeholder groups, and how to communicate your value
  • Discover different data maturity models, and map this to your organisation 
  • Brainstorm ideas for your next pilot, project, or experiment with a data focus
  • Understand the financial value of data, and how to communicate this

Module 3: Data Readiness Assessment

  • Bring your learnings together with meaningful and actionable steps
  • Learn tips and tricks from industry leaders on pitfalls to avoid and tips for success
  • Discover critical success factors for your data strategy
  • Uncover the role of data science and machine learning in your strategy

Module 4: Successful Execution

  • Learn to communicate the monetary value of data
  • Understanding a traditional asset versus a data asset
  • Exploring data leadership, and why leadership is so important
  • Create a roadmap to setting up, reskilling or upskilling your data team
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