Connected Content - Improving production efficiences to produce content for people in an AI-mediated world-a workshop for content practitioners
Getting relevant, accurate, and personalised content to the right users, and at the right time in the right channel, is becoming more of an imperative in today’s internet mediated by AI, which means improving production efficiency to produce content in an age where AI has become the gatekeeper for delivering information.Available dates
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Description
This workshop looks at key concepts when discussing efficiencies associated with content operations and at how the intersections between strategic decisions, editorial integrity, and infrastructure affect the effectiveness of developing information that meets the ever-rising expectations of end users.
Preparing content for human use via AI-mediated search requires particular attention to certain creation techniques, both structural and semantic, to be effective. But whether content is being delivered to multiple contexts, to multiple audiences, or re-used in multiple channels, the processes often have common roots.
We will identify eight common types of waste, look at high-efficiency content ecosystems, and examine ways to deliver quality content at pace using the principles of intelligent content.
The presentation is delivered by Rahel Anne Bailie, a content strategy consultant known for her expertise in content operations, who brings her three decades of experience to the table.
Additional information
The aim of this session is to challenge current approaches to managing content assets and techniques for preparing information for effective uses of LLM driven technologies.
DDaT skills
Content. Data. Programme management. Information Architecture.
Delivery format
In-person presentation and Q&A
What are the benefits?
You will come away with an understanding of ways to change our approach to content operations and the benefits to Scottish Government and the users of its information channels when we optimise our content operations to deliver better content faster.
Who is it for?
Content Designers and anyone with involvement with content management systems and processes