Connected Content: Ethical personalisation of public services

Description

The Digital Strategy for Scotland identifies personalised public services as a deliverable. Lynsey Brown and Duncan Stephen will describe the work of the App and Associated Services project to implement personalisation in an ethical way.

DDaT skills

Content. Data. Programme management. Information architecture. Digital ethics.

Delivery format

Remote presentation and Q&A

What are the benefits?

Participants will learn:

• Why personalisation?
• Why ethical personalisation and need for the principles?
• Developing the principles. Why we need to develop things like this collaboratively how we did it

Implementing the principles. How we plan to implement these principles with examples from the work to deliver a Scottish Government app.

Who is it for?

Content designers, service designers, service owners.